Netflix

1. When the customer is faced with an imbalance between an actual need and the desired state of a need Netflix would come into play by providing the customer with a simple solution. They would offer an convenient, and affordable solution so the customer wouldn't feel as though the are putting themselves out to much on this thing they aren't sure is an actual need in the first place. They would help them feel as if it is ok to have this desired need met.

2. The consumer has already heard word of mouth about how to satisfy this desired need, they have the option of researching online several different places that provide a solution to this need. Netflix should assure the have a very clear and understandable website, they should have advertisements in place where the consumer can see them, tv, radio, theatres, etc. Netflix wants to make shure what they are offering the consumer is a deal they can't just go anywhere else and get. Having customer service in place with great product knowledge is key just in case.

3. At this point the consumer would be trying to figure out the most convenient way to use the service, a way that fits their needs best. Will this be hooked to the television, my labtop, the kids game. Who will be utilizing the service the most, where will it be needing to be hooked up at so I get the most use out of it is what the consumer will be asking. Netflix wants to be able to help the consumer make this decision with product knowledge.

4.Netflix will want to make purchasing easy and convenient. They will want to make sure the consumer is very aware of what is going on. The ins and outs need to be discussed upfront. No small print. This is also where product knowledge will come into play on Netflix part.

5.Providing customer surveys is good postpurchase behavior. Doing follow-ups with all new customers is even better postpurchase behavior.