1. The value of the netflix.com/affiliates as a marketing channel is that it reaches so many different people with different walks of life. There is no limit to how many people just one person can reach let alone hundreds. Word of mouth is everything.
2. A consumer might be motivated to provide answers to market research questions for various reasons. The consumer may have used the product themself and want to share their positive or negative feedback with other consumers. The consumer may have relied on another consumers feedback reguarding a specific product in the past and either used it or stayed away from it. Some consumers just like to feel apart of since they are consumers.
3. On mysimon.com the information I share might be used by the company for marketing in a specific industry by using my age and the specific products I select as a criteria for marketing similar products to others in my age range. They may use the fact I purchased baby clothes and market more baby clothing to my age range, or if I purchased furniture they may assume I am a homeowner because of my age and market more furniture to that age range.
4. Affiliate Marketing has a ver simliar definition in the book as it does on marketingterms.com
Banner on marketingterms.com is broke down into different types where in the book it's just a general definition.
Interactive Marketing is also more in-depth and broke down on the web site than it is in our book, with examples and opinions.
Pop-up Ad has the same definition, it is also broken down into different types of ads.
Pop-under Ad is the same, it tells different shaps, sizes, etc
Spamming pulls up Search Engine Spam. The definition is similar but much more professional shall I say. There are more and bigger words used on the website than in my text book.
Keyword Banner has a very similar definition in the text book as it does on markertingterms.com. this is the most similar I've seen yet. It's almost word for word.
Permission Marketing in the text book as well as on marketingterms.com both speak about customer consent. this is also a word with a very similar definition both places.
Cookie in the text book talks about files being placed on user's hard drive without consent, the website doesnt but, they both talk about this file being placed by remote webserver. same definition, different routes of getting there.
Unique Visitors has the same definition on both the website and in the text book. the websire definantlygets a little more technical with more in-depth facts.
5. On 2020research.com the four areas for market reasearch about consumers are QualMeeting, QualBoard with Webcams, QualLink, QualBoard Mobile these are places that participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to the other participants’ comments.
On infosurv.com the four areas for market research about consumers are customer feedback, employee surveys, telephone surveys, and online market research.
On marketingsherpa.com four areas for market research are email marketing, event marketing, marketing research charts, and webinars.
7. Some interesting promotion ideas I found on selfpromotion.com were to do your research before hiring anyone to do your promotion, consider paying for the hits, if your selling something make sure your selling the right thing, and send me money.
8. Both hotwire.com and espn.com use advertising methods such as television, radio, web, us mail, billboards, and magazines. Targeted methods might include cellphone apps, television commercials, all of them really could people targeted someone through the different channels.
The revenue sources I see on hotwire.com are rental car places, hotels/motels, airlines, and vacation spots.
The revenue sources I see on espn.com are Toyota, nhl, x-games and, Progressive Insurance
9. On adweek.com some new developments in internet advertising I found were video feeds and starcom mediavest group.
On ad-tech.com i found digital marketing was a fairly new development in Internet advertising.
On wdfm.com I found email newsletters as a new development in Internet advertising.
10. I went on Clairol.com and after answering some questions found my suggested hair color. I was actually in agreement with the choice. These activities can increase branding by making the activity seem personal and just for you. this was like getting an experts opinion without going to the salon. I'm sure consumers would love this. They can find out exactly what they want before going to the store to actually shop. Consumers like feeling special and paid attention to. this is how this could increase sales.
11. I found the fact that I could recieve and view newsletters helpful on wdfm.com that included updated information.
On clickz.com i found the categories on marketing, analytics, media, and social imformation helpful.
On admedia.org I found the fact that they have inspirational resources very helpful.
On marketresearch.com I found it helpful that they offer the latest publications and expert research specialist advice.
12. On linkedin.com some of the things marketing and advertising companies can conduct potential employee searches, educational instituteadvertising, intern/externships job searches.
13. Zoomerang.coms intuitive interface makes it easy to get started, learn, and use. You enter your questions, send out, and monitor responses in real-time. You can send an unlimited number of online surveys & polls.
14. On pewinternet.org, pewresearch.org, the do reseacrh on health, gaming, government, banking, and teaching. All of these things are relevant to B2B and B2C.
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