Key Terms

Brick-and-mortar retailers (old economy) retailers- Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores.

Channel conflict- Situation in which an online marketing channel upsets the traditional channels due to real or precieved damage from competition.

Click-and-mortar retailers- Brick-and-mortar retailers that offer a transactional Web site from which to conduct business.

Considered commerce- Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a seperate channel.

Direct marketing- Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.

Disintermediation- The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.

E-grocer- A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.

Electronic (online) banking or e-banking- Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, and home banking.

Electric retailing (e-tailing)- Retailing conducted online, over the Internet

E-tailers- retailers who sell over the Internet

Multichannel business model- A business model where a company sells multiple marketing channels simultaneously (e.g., both physical and online stores).

On-demand delivery service- Express delivery made fairly quickly after an online order is recieved.

Referral economy- The effect upon sales of consumers recieving a referral or recommendation from other consumers.

Reintermediation- The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles.

Shopping portals- Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented.

Shopping robots (shopping agents or shopbots)- Tools that scout the Web on behalf of consumers who specify search criteria.

Virtual (pure-play) e-tailers- Firms that sell directly to consumers over the Internet without maintaining a physical sales channel.