1. Tamago.us is built by artists for artists, Tamago connects its
members' into one big network, giving each member the power to buy & sell
what they create making money as fans or friends.
Nextag.com shops millions of products to find the best one for you at today's lowest price.
2 e-learnmag.org discusses issues such as Tin Can API and, the constant and rapid networked information flows. Articles related to the effectiveness of elearning are The Elearning RockStars,
elearningpost.com issues addressed and discussed in articles are how to design good educational apps for iphones, 10 damaging elearning myths, blending information and instruction
3. Adobe.com offers edge tools and service, photoshop tools, illustrator tools, media server and live streaming tools. The knowledge management they offer is authorware, magic quandrant for enterprise content management. Online publishing tools Adobe digital publishing suite, web publishing software, desktop publishing software.
4.
5. Blackboard.com and en.wikipedia.org/wiki/Blackboard offer services to help highten the education experience online, these sites stimulate students and keeps them wanting to be involved.
6. Key issues on oecd.org are restoring public finances, boosting jobs and skills, restoring public trust, and new sources of growth.
7. The information that can be found on fcw.com, gcn.com, and estrategy.gov is all you want and need to know reguarding online governments start, legacy, communication channels, data sharing, efficiency, apps, and useage.
8.
9. Insight.com- a. maximus, b. calliduscloud, c. IBM, d. realization, e. symantec
Opentext.com-a. discovery, b. Information Exchange, c. Customer Experience Management, d. Tempo Social, e. OpenText Cloud
10.
11. Amazon.com e readers offer millions of books, text 2 touch, wifi, 3g, high resolution, dictionary lookup, high contrast.
Sony.com e readers offer lightweight, touchscreen support, bargain prices, free ebooks.
12. facebook, myspace, blog, twitter. the benefit of all of these sites is networking, you have a array of people to contact from all walks of life with all different bits of information.
13. web conference, screen sharing, desktop sharing, video conference. The benefits of these types of sharing is less travel expenses, people can be contacted in a moments notice. Information can be shared to alot of people at one time.
14.
Tuesday, March 26, 2013
Wednesday, March 13, 2013
Website that are similiar to mines are
1.KarmaCouture- I love this website from the cover page on. This site is girly, fancy, and stylish. they have name brands, affordable prices, and hard to find items.
2. My girlfriends Wardrobe- This site was easy to manuvere on, there was alot to look at and choose from.
3. Once in a Blue Moon. I choose this site because it has items that you won't find everyday.
4. Consignmentchic- I choose this site because its been featured in Southern magazine and Fox Business News and, it just sounds classy. It's also an easy functioning site. Although they desplayed alot of things that were already sold.
5. Amazon- This is a basic site, it gets alot of traffic and has stood the test of time. There is alot to choose from and look at. shipping is affordable if not free.
Thursday, March 7, 2013
Chapter 4 Questions
1. The value of the netflix.com/affiliates as a marketing channel is that it reaches so many different people with different walks of life. There is no limit to how many people just one person can reach let alone hundreds. Word of mouth is everything.
2. A consumer might be motivated to provide answers to market research questions for various reasons. The consumer may have used the product themself and want to share their positive or negative feedback with other consumers. The consumer may have relied on another consumers feedback reguarding a specific product in the past and either used it or stayed away from it. Some consumers just like to feel apart of since they are consumers.
3. On mysimon.com the information I share might be used by the company for marketing in a specific industry by using my age and the specific products I select as a criteria for marketing similar products to others in my age range. They may use the fact I purchased baby clothes and market more baby clothing to my age range, or if I purchased furniture they may assume I am a homeowner because of my age and market more furniture to that age range.
4. Affiliate Marketing has a ver simliar definition in the book as it does on marketingterms.com
Banner on marketingterms.com is broke down into different types where in the book it's just a general definition.
Interactive Marketing is also more in-depth and broke down on the web site than it is in our book, with examples and opinions.
Pop-up Ad has the same definition, it is also broken down into different types of ads.
Pop-under Ad is the same, it tells different shaps, sizes, etc
Spamming pulls up Search Engine Spam. The definition is similar but much more professional shall I say. There are more and bigger words used on the website than in my text book.
Keyword Banner has a very similar definition in the text book as it does on markertingterms.com. this is the most similar I've seen yet. It's almost word for word.
Permission Marketing in the text book as well as on marketingterms.com both speak about customer consent. this is also a word with a very similar definition both places.
Cookie in the text book talks about files being placed on user's hard drive without consent, the website doesnt but, they both talk about this file being placed by remote webserver. same definition, different routes of getting there.
Unique Visitors has the same definition on both the website and in the text book. the websire definantlygets a little more technical with more in-depth facts.
5. On 2020research.com the four areas for market reasearch about consumers are QualMeeting, QualBoard with Webcams, QualLink, QualBoard Mobile these are places that participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to the other participants’ comments.
On infosurv.com the four areas for market research about consumers are customer feedback, employee surveys, telephone surveys, and online market research.
On marketingsherpa.com four areas for market research are email marketing, event marketing, marketing research charts, and webinars.
7. Some interesting promotion ideas I found on selfpromotion.com were to do your research before hiring anyone to do your promotion, consider paying for the hits, if your selling something make sure your selling the right thing, and send me money.
8. Both hotwire.com and espn.com use advertising methods such as television, radio, web, us mail, billboards, and magazines. Targeted methods might include cellphone apps, television commercials, all of them really could people targeted someone through the different channels.
The revenue sources I see on hotwire.com are rental car places, hotels/motels, airlines, and vacation spots.
The revenue sources I see on espn.com are Toyota, nhl, x-games and, Progressive Insurance
9. On adweek.com some new developments in internet advertising I found were video feeds and starcom mediavest group.
On ad-tech.com i found digital marketing was a fairly new development in Internet advertising.
On wdfm.com I found email newsletters as a new development in Internet advertising.
10. I went on Clairol.com and after answering some questions found my suggested hair color. I was actually in agreement with the choice. These activities can increase branding by making the activity seem personal and just for you. this was like getting an experts opinion without going to the salon. I'm sure consumers would love this. They can find out exactly what they want before going to the store to actually shop. Consumers like feeling special and paid attention to. this is how this could increase sales.
11. I found the fact that I could recieve and view newsletters helpful on wdfm.com that included updated information.
On clickz.com i found the categories on marketing, analytics, media, and social imformation helpful.
On admedia.org I found the fact that they have inspirational resources very helpful.
On marketresearch.com I found it helpful that they offer the latest publications and expert research specialist advice.
12. On linkedin.com some of the things marketing and advertising companies can conduct potential employee searches, educational instituteadvertising, intern/externships job searches.
13. Zoomerang.coms intuitive interface makes it easy to get started, learn, and use. You enter your questions, send out, and monitor responses in real-time. You can send an unlimited number of online surveys & polls.
14. On pewinternet.org, pewresearch.org, the do reseacrh on health, gaming, government, banking, and teaching. All of these things are relevant to B2B and B2C.
2. A consumer might be motivated to provide answers to market research questions for various reasons. The consumer may have used the product themself and want to share their positive or negative feedback with other consumers. The consumer may have relied on another consumers feedback reguarding a specific product in the past and either used it or stayed away from it. Some consumers just like to feel apart of since they are consumers.
3. On mysimon.com the information I share might be used by the company for marketing in a specific industry by using my age and the specific products I select as a criteria for marketing similar products to others in my age range. They may use the fact I purchased baby clothes and market more baby clothing to my age range, or if I purchased furniture they may assume I am a homeowner because of my age and market more furniture to that age range.
4. Affiliate Marketing has a ver simliar definition in the book as it does on marketingterms.com
Banner on marketingterms.com is broke down into different types where in the book it's just a general definition.
Interactive Marketing is also more in-depth and broke down on the web site than it is in our book, with examples and opinions.
Pop-up Ad has the same definition, it is also broken down into different types of ads.
Pop-under Ad is the same, it tells different shaps, sizes, etc
Spamming pulls up Search Engine Spam. The definition is similar but much more professional shall I say. There are more and bigger words used on the website than in my text book.
Keyword Banner has a very similar definition in the text book as it does on markertingterms.com. this is the most similar I've seen yet. It's almost word for word.
Permission Marketing in the text book as well as on marketingterms.com both speak about customer consent. this is also a word with a very similar definition both places.
Cookie in the text book talks about files being placed on user's hard drive without consent, the website doesnt but, they both talk about this file being placed by remote webserver. same definition, different routes of getting there.
Unique Visitors has the same definition on both the website and in the text book. the websire definantlygets a little more technical with more in-depth facts.
5. On 2020research.com the four areas for market reasearch about consumers are QualMeeting, QualBoard with Webcams, QualLink, QualBoard Mobile these are places that participants log in at times and from locations that are convenient to them, answering questions posted by a moderator while reading and responding to the other participants’ comments.
On infosurv.com the four areas for market research about consumers are customer feedback, employee surveys, telephone surveys, and online market research.
On marketingsherpa.com four areas for market research are email marketing, event marketing, marketing research charts, and webinars.
7. Some interesting promotion ideas I found on selfpromotion.com were to do your research before hiring anyone to do your promotion, consider paying for the hits, if your selling something make sure your selling the right thing, and send me money.
8. Both hotwire.com and espn.com use advertising methods such as television, radio, web, us mail, billboards, and magazines. Targeted methods might include cellphone apps, television commercials, all of them really could people targeted someone through the different channels.
The revenue sources I see on hotwire.com are rental car places, hotels/motels, airlines, and vacation spots.
The revenue sources I see on espn.com are Toyota, nhl, x-games and, Progressive Insurance
9. On adweek.com some new developments in internet advertising I found were video feeds and starcom mediavest group.
On ad-tech.com i found digital marketing was a fairly new development in Internet advertising.
On wdfm.com I found email newsletters as a new development in Internet advertising.
10. I went on Clairol.com and after answering some questions found my suggested hair color. I was actually in agreement with the choice. These activities can increase branding by making the activity seem personal and just for you. this was like getting an experts opinion without going to the salon. I'm sure consumers would love this. They can find out exactly what they want before going to the store to actually shop. Consumers like feeling special and paid attention to. this is how this could increase sales.
11. I found the fact that I could recieve and view newsletters helpful on wdfm.com that included updated information.
On clickz.com i found the categories on marketing, analytics, media, and social imformation helpful.
On admedia.org I found the fact that they have inspirational resources very helpful.
On marketresearch.com I found it helpful that they offer the latest publications and expert research specialist advice.
12. On linkedin.com some of the things marketing and advertising companies can conduct potential employee searches, educational instituteadvertising, intern/externships job searches.
13. Zoomerang.coms intuitive interface makes it easy to get started, learn, and use. You enter your questions, send out, and monitor responses in real-time. You can send an unlimited number of online surveys & polls.
14. On pewinternet.org, pewresearch.org, the do reseacrh on health, gaming, government, banking, and teaching. All of these things are relevant to B2B and B2C.
Tuesday, February 26, 2013
Netflix
1. When the customer is faced with an imbalance between an actual need and the desired state of a need Netflix would come into play by providing the customer with a simple solution. They would offer an convenient, and affordable solution so the customer wouldn't feel as though the are putting themselves out to much on this thing they aren't sure is an actual need in the first place. They would help them feel as if it is ok to have this desired need met.
2. The consumer has already heard word of mouth about how to satisfy this desired need, they have the option of researching online several different places that provide a solution to this need. Netflix should assure the have a very clear and understandable website, they should have advertisements in place where the consumer can see them, tv, radio, theatres, etc. Netflix wants to make shure what they are offering the consumer is a deal they can't just go anywhere else and get. Having customer service in place with great product knowledge is key just in case.
3. At this point the consumer would be trying to figure out the most convenient way to use the service, a way that fits their needs best. Will this be hooked to the television, my labtop, the kids game. Who will be utilizing the service the most, where will it be needing to be hooked up at so I get the most use out of it is what the consumer will be asking. Netflix wants to be able to help the consumer make this decision with product knowledge.
4.Netflix will want to make purchasing easy and convenient. They will want to make sure the consumer is very aware of what is going on. The ins and outs need to be discussed upfront. No small print. This is also where product knowledge will come into play on Netflix part.
5.Providing customer surveys is good postpurchase behavior. Doing follow-ups with all new customers is even better postpurchase behavior.
2. The consumer has already heard word of mouth about how to satisfy this desired need, they have the option of researching online several different places that provide a solution to this need. Netflix should assure the have a very clear and understandable website, they should have advertisements in place where the consumer can see them, tv, radio, theatres, etc. Netflix wants to make shure what they are offering the consumer is a deal they can't just go anywhere else and get. Having customer service in place with great product knowledge is key just in case.
3. At this point the consumer would be trying to figure out the most convenient way to use the service, a way that fits their needs best. Will this be hooked to the television, my labtop, the kids game. Who will be utilizing the service the most, where will it be needing to be hooked up at so I get the most use out of it is what the consumer will be asking. Netflix wants to be able to help the consumer make this decision with product knowledge.
4.Netflix will want to make purchasing easy and convenient. They will want to make sure the consumer is very aware of what is going on. The ins and outs need to be discussed upfront. No small print. This is also where product knowledge will come into play on Netflix part.
5.Providing customer surveys is good postpurchase behavior. Doing follow-ups with all new customers is even better postpurchase behavior.
Thursday, February 21, 2013
Page 126 1-10
1.I found a Nikon Coolpix L26 16.1 on Overstock for $96.49. The same camera was on Amazon.com for $105.00
There's a Panasonic NN SD681S on Overstock for $151.43. The same microwave is on Amazon.com for $148.98
The MP3 player I looked at the Coby MP620 4GBlk is $20.16 on Amazon.com and $31.50 on Overstock.
There is not a great price difference between the 2 sites, a few bucks. Delivery options were pretty much the same as well.
I went to Clusty.com and found such options as reviews, imaging, shopping, everyday discount pricing, SLR, free shipping. When I plugged in a particular item there was so many different things i could look at for this item. All the things i mentioned above and more.
It was a very informative experience, way more information then i knew what to do with.The strong points of such shopping tools is all the information you can find. The weak point was that it could easily get overwhelming.
2. Amazon.com personalizes things just for me based off of my interest and pass picks. It makes suggestions as to what I might like based off of it's similarities to what I've liked in the past. It keeps track of my purchases and I find that very helpful.
When i suggest one book, leave the site and, return there are more suggestions and options. These features are definantly more likely to encourage me to make future purchases from Amazon.com.
The 1 Click feature and the other shopping aids provided help me see reviews, prices, time periods from which my selections come from. It identifys writers, directors, actors, ways this piece my come for me rather in a book, movie, or audio. This can lead to increased sales simply because of how helpful it is, how much information you can obtain.
3.I went to landsend.com and selected womens, I then selected the sale category. I broused and found a blouse that I liked, I clicked on it and added it to my bag. It was a very easy process. I'm not sure how there clothes run since I've never shopped here before so I'd just order it in my everyday size. I'm not sure this was the most exciting site I've shopped on so I guess I would say for landsend clients sure this willbring in more sales. I don't think I would have been on this site if it wasn't for this assignment.
5.I estimate the closing cost on a $200,000.00 house would be aroung $13,000.00.
15 yrs- $1100.00
30 yrs- $555.00
The mortgage for a 15 years is about half of what it would be if you signed a 30 year mortgage.
7. A Sony Alpha Nex-6 digital camera
shopping.com/$748.00
mysimon.com/gave price comparison $898.00-$1010.00
bizrate.com/$730.00-$1021.00
couldn't get on pricescan.com
Obviously the best deal was on shopping.com, the most information came from mysimon.com with the price comparisons.
8.On Xing.com some of the job-related offerings are marketing yourself in a professional context and finding useful business contacts as well as assignments and projects.
9.On bazaarvoice.com consumers can engage in a dialog by conversation index, case studies, white paper, webinars, videos, partners, social commerce statistics, customer voice assessment, labs, and social platform.
Quality of content is maintained by orginization and keeping things seperate.
There's a Panasonic NN SD681S on Overstock for $151.43. The same microwave is on Amazon.com for $148.98
The MP3 player I looked at the Coby MP620 4GBlk is $20.16 on Amazon.com and $31.50 on Overstock.
There is not a great price difference between the 2 sites, a few bucks. Delivery options were pretty much the same as well.
I went to Clusty.com and found such options as reviews, imaging, shopping, everyday discount pricing, SLR, free shipping. When I plugged in a particular item there was so many different things i could look at for this item. All the things i mentioned above and more.
It was a very informative experience, way more information then i knew what to do with.The strong points of such shopping tools is all the information you can find. The weak point was that it could easily get overwhelming.
2. Amazon.com personalizes things just for me based off of my interest and pass picks. It makes suggestions as to what I might like based off of it's similarities to what I've liked in the past. It keeps track of my purchases and I find that very helpful.
When i suggest one book, leave the site and, return there are more suggestions and options. These features are definantly more likely to encourage me to make future purchases from Amazon.com.
The 1 Click feature and the other shopping aids provided help me see reviews, prices, time periods from which my selections come from. It identifys writers, directors, actors, ways this piece my come for me rather in a book, movie, or audio. This can lead to increased sales simply because of how helpful it is, how much information you can obtain.
3.I went to landsend.com and selected womens, I then selected the sale category. I broused and found a blouse that I liked, I clicked on it and added it to my bag. It was a very easy process. I'm not sure how there clothes run since I've never shopped here before so I'd just order it in my everyday size. I'm not sure this was the most exciting site I've shopped on so I guess I would say for landsend clients sure this willbring in more sales. I don't think I would have been on this site if it wasn't for this assignment.
5.I estimate the closing cost on a $200,000.00 house would be aroung $13,000.00.
15 yrs- $1100.00
30 yrs- $555.00
The mortgage for a 15 years is about half of what it would be if you signed a 30 year mortgage.
7. A Sony Alpha Nex-6 digital camera
shopping.com/$748.00
mysimon.com/gave price comparison $898.00-$1010.00
bizrate.com/$730.00-$1021.00
couldn't get on pricescan.com
Obviously the best deal was on shopping.com, the most information came from mysimon.com with the price comparisons.
8.On Xing.com some of the job-related offerings are marketing yourself in a professional context and finding useful business contacts as well as assignments and projects.
9.On bazaarvoice.com consumers can engage in a dialog by conversation index, case studies, white paper, webinars, videos, partners, social commerce statistics, customer voice assessment, labs, and social platform.
Quality of content is maintained by orginization and keeping things seperate.
Tuesday, February 19, 2013
Craigslist Film
We're watching a video about the Craig's List goings ons. There are such a variety of things being sold. There's a man selling doors, a man trying to sell all of the strollers his wife has accumulated since their child's birth. A man is actually riding on the boat he's trying to sale to give you a first hand look at the fun in the sun you can have if you would just make that purchase. A lady wants to get rid of the old furniture in her house. Anything and everything you can think of is being offered.
The thing that scares me the most is the "personals" To each his own but man, this is kinda of frightening. These people are willing to bring strangers into their lives without knowing any history. There are people sharing stories about the people they speak to online not being the person who the actually meet, scary.
The Craig List job thing doesn't seem half bad. I think that's great for someone that's relocating.
I think Craig's List is also a gret networking spot for business purposes. People who have legit business and need a little help, information maybe to get to the next level.
A classmate just said that Craig's List is a way to get ride of the things you don't want in your house. maybe so, if you can get a few bucks for them why not.
I believe it's worth a look for anyone.
The thing that scares me the most is the "personals" To each his own but man, this is kinda of frightening. These people are willing to bring strangers into their lives without knowing any history. There are people sharing stories about the people they speak to online not being the person who the actually meet, scary.
The Craig List job thing doesn't seem half bad. I think that's great for someone that's relocating.
I think Craig's List is also a gret networking spot for business purposes. People who have legit business and need a little help, information maybe to get to the next level.
A classmate just said that Craig's List is a way to get ride of the things you don't want in your house. maybe so, if you can get a few bucks for them why not.
I believe it's worth a look for anyone.
Thursday, February 14, 2013
Key Terms
Brick-and-mortar retailers (old economy) retailers- Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores.
Channel conflict- Situation in which an online marketing channel upsets the traditional channels due to real or precieved damage from competition.
Click-and-mortar retailers- Brick-and-mortar retailers that offer a transactional Web site from which to conduct business.
Considered commerce- Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a seperate channel.
Direct marketing- Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.
Disintermediation- The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.
E-grocer- A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.
Electronic (online) banking or e-banking- Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, and home banking.
Electric retailing (e-tailing)- Retailing conducted online, over the Internet
E-tailers- retailers who sell over the Internet
Multichannel business model- A business model where a company sells multiple marketing channels simultaneously (e.g., both physical and online stores).
On-demand delivery service- Express delivery made fairly quickly after an online order is recieved.
Referral economy- The effect upon sales of consumers recieving a referral or recommendation from other consumers.
Reintermediation- The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles.
Shopping portals- Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented.
Shopping robots (shopping agents or shopbots)- Tools that scout the Web on behalf of consumers who specify search criteria.
Virtual (pure-play) e-tailers- Firms that sell directly to consumers over the Internet without maintaining a physical sales channel.
Channel conflict- Situation in which an online marketing channel upsets the traditional channels due to real or precieved damage from competition.
Click-and-mortar retailers- Brick-and-mortar retailers that offer a transactional Web site from which to conduct business.
Considered commerce- Conducting e-commerce where the online channel of a business is integrated with the physical retail business as opposed to being a seperate channel.
Direct marketing- Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer.
Disintermediation- The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.
E-grocer- A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.
Electronic (online) banking or e-banking- Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, and home banking.
Electric retailing (e-tailing)- Retailing conducted online, over the Internet
E-tailers- retailers who sell over the Internet
Multichannel business model- A business model where a company sells multiple marketing channels simultaneously (e.g., both physical and online stores).
On-demand delivery service- Express delivery made fairly quickly after an online order is recieved.
Referral economy- The effect upon sales of consumers recieving a referral or recommendation from other consumers.
Reintermediation- The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles.
Shopping portals- Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented.
Shopping robots (shopping agents or shopbots)- Tools that scout the Web on behalf of consumers who specify search criteria.
Virtual (pure-play) e-tailers- Firms that sell directly to consumers over the Internet without maintaining a physical sales channel.
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